What is LaunchPulse
The mental model behind LaunchPulse: traffic, conversion, and activation in one dashboard.
LaunchPulse answers one question: is your product alive?
Not “what was my bounce rate on mobile in the last 28 days.” Just: are people showing up, are they converting, and are they getting to the thing your product actually does. Three numbers, one screen.
The three-layer model
Everything in LaunchPulse sits on three layers, in order:
| Layer | The question | Example |
|---|---|---|
| Traffic | Is anyone showing up? | 240 visits today, mostly from Hacker News |
| Conversion | Do they take the step you care about? | 12 accounts created |
| Activation | Do they reach first value? | 5 of those 12 created their first project |
Traffic without conversion is a marketing problem. Conversion without activation is an onboarding problem. Activation with no traffic is a distribution problem. The whole point of stacking the layers is that the shape of the drop-off tells you which problem you have this week.
Traffic
Pageviews, visitors, referrers, pages. This works the moment the tracker is installed — you don’t configure anything. See Installation.
Conversion
The one step that means “this person chose us.” Signing up, buying, booking, joining a waitlist. You pick it during onboarding, and LaunchPulse suggests an event name to send (account_created, purchase_completed, booking_confirmed, waitlist_joined, lead_submitted). A conversion can also just be a page they reach, like /thank-you.
Activation — first value
The aha moment. The point where your product has actually done something for them, not just collected their email. For an invoice app it’s the first invoice sent. For a booking site it’s the first booking received.
This is the layer most analytics tools skip, and it’s the one that predicts whether a user stays. If you don’t have a meaningful first-value event yet, that’s fine — say “conversion is enough for this product” during onboarding and add it later.
The philosophy: zero-config first, power later
The Pulse dashboard is opinionated on purpose. It’s zero-config: install the tracker and it’s already useful. It shows you the three layers and gets out of the way. There are no widgets to arrange, no query builder to learn, no dashboard to assemble before you see a number.
Behind that, the power features accumulate — insights, the events log, alerts. They’re there when a specific question comes up. They are never required. You should be able to use LaunchPulse for a year, look only at the Pulse dashboard, and be well served. If you ever need to open the events log, it’s because you have a real question, not because the tool demanded setup.
That trade is deliberate. Most analytics tools make you do the work of designing a dashboard before they give you anything. LaunchPulse gives you the answer first.
Pricing
One plan. $5 per month, or $39 per year. There is no free tier that expires into a surprise and no enterprise tier with a “contact us” button.
You get a 14-day trial with no credit card. Sign up, install the tracker, see whether your product is alive, and decide after.
What’s next
- Quickstart — zero to your first tracked visit.
- Installation — the snippet for your platform.
- Going live — how setup mode works and when data actually starts being stored.