Events & activation
What counts as an event, and how to choose a good activation moment.
What counts as an event
Every page view, lp.signup(), lp.activate(), and custom lp.track() call is one event. The Maker plan includes 1 million events per month across all your projects — roughly 33,000 visitors a day, far more than most launches see.
Custom events
Track anything with a name and optional properties:
lp.track('demo_booked', { plan: 'maker' });Custom events show up in the Events tab and can be used as funnel steps.
Choosing an activation moment
Activation should be the earliest moment a user gets real value — not the deepest feature. Good examples:
| Product | Good activation | Too deep |
|---|---|---|
| Waitlist tool | Created first waitlist | Exported subscribers |
| Invoice app | Sent first invoice | Connected accounting |
| Booking site | Received first booking | Set up reminders |
Pick one moment. If you track five “activations,” you’ll trust none of them.
The funnel math
Your dashboard shows two conversion rates:
- Visit → Signup — how well your landing page converts. Under 2%? Work on the page, not the product.
- Signup → First Value — how well onboarding works. Under 20%? Users are curious but lost; shorten the path to the activation moment.
The weekly report tracks both rates over time so you can see whether changes actually moved them.